Back to NewsOnlyplay at ICE Barcelona 2025: how it was
it was incredible!
The Onlyplay team had an amazing time at ICE Barcelona 2025, held from January 20 to 23. This annual event is one of the most important gatherings in the gaming industry, and we were thrilled to attend in the charming city of Barcelona. As always, our goal was to meet partners, make new acquaintances, and exchange ideas with the best minds in the industry.
Stand full of life
Our stand, 2C12, was the heart of the action. From day one, it was crowded and lively - a hub of conversations, creativity, and collaboration. Partners, operators, and visitors stopped by to explore our games, give feedback, and share their thoughts. These moments of connection are priceless to us.
“Our stand wasn’t just about showcasing games - it was about building relationships, exchanging ideas, and working together to improve the industry,” said Christina Muratkina, Onlyplay’s CEO. “We were so happy to meet so many new people, strengthen old partnerships, and share what makes Onlyplay unique. It’s events like these that keep us inspired and motivated.”
The feedback we've received will help us develop further and better. They push us to create even better games, turning them into high-quality products that stand out in a competitive market.
Innovative games by Onlyplay
Visitors had the chance to play some of our most innovative titles at the stand. Piggy Tap™ stole the show once again, winning hearts with its fun, tap-based gameplay. Our Fortune Chef Panda and Fortune Knife games, both part of our TapGame™ lineup, also drew plenty of attention. Guests had fun cutting ingredients for sushi with Chef Panda or throwing knives at apples in Fortune Knife.
We also introduced our 2-reel slot Coin Flynn, which amazed visitors with its fresh gameplay mechanics. Additionally, we showcased our ultra-lightweight crash games, designed for regions with limited internet access. With sizes under 1MB, these games are perfect for emerging markets and represent our commitment to innovation and accessibility.
“Our focus is always on creating games that stand out, not just visually but also in terms of gameplay,” said Vladimir Muraviov, CTO of Onlyplay. “From our innovative TapGame™ mechanics to crash games and new slots like Coin Flynn, we’re proud to bring something fresh to the table. ICE Barcelona was the perfect place to share these innovations with the world.”
Lucky draw excitement
One of the highlights of the event was Piggy’s lucky draw. People flocked to our stand for a chance to win exciting prizes. Each visitor who took a photo with Piggy was entered into the draw for incredible gifts like an iPad Mini, AirPods Max, and the brand-new iPhone 16 Pro Max.
When it was time for the lucky draw, the crowd around our booth grew so large it was impossible to miss. The atmosphere was electric as we drew the three lucky winners. Cheers, laughter, and excitement filled the air as Piggy handed out the prizes, making the moment unforgettable for everyone involved.
Piggy steals the show
Piggy was the highlight of our booth. People couldn’t get enough of her cheerful and playful personality. Many visitors took pictures with Piggy, and some even recorded short videos to share on social media. Piggy’s charm made her a true crowd favorite, and she became a beloved mascot for our stand.
No one left our booth empty-handed. We prepared a range of souvenirs that became a hit at the event, especially our pink heart glasses, which attendees absolutely adored. Other popular items included branded T-shirts, Piggy wallets, stickers, and shoppers.
People loved the Piggy-themed merchandise. The souvenirs weren’t just items to take home - they were symbols of the fun and excitement they experienced at our booth. It was wonderful to see so many people leaving with smiles on their faces, carrying a piece of Onlyplay with them.
Connections with industry leaders
We were also thrilled to meet representatives from top gaming media like Askgamblers, SoloAzar, IGB (to whom we gave a video interview that will be available soon), Focus Media, iGaming Africa, Gambling Insider, Casinoreviews, CasinoLove and SlotCatalog. They stopped by for interviews, discussions, and to learn more about Onlyplay’s vision.
Our game portfolio
ICE Barcelona 2025 was not just about the event itself, it was also a celebration of our achievements over the past year. We showcased our growing portfolio of games, including hits like Piggy Tap™. Visitors were impressed by our ability to create games that are not only entertaining but also innovative and accessible.
Our lightweight crash games, designed for regions with limited internet access, received a lot of attention. Operators appreciated the optimized binary protocol and HTML5 compatibility, which make these games perfect for budget devices. The transparency provided by Provably Fair technology was another feature that stood out, earning praise for its ability to ensure trust and fairness in gameplay.
Looking ahead
ICE Barcelona 2025 was more than just an event - it was proof that Onlyplay is on the right track. Every game we create is a story, a mix of mechanics, characters, and visuals that immerse players in their own adventures. As the exhibition came to an end, we left feeling inspired and motivated. The success of our stand and the positive feedback from visitors confirmed that we are on the right path. The relationships we built and the insights we gained will help us continue to innovate and grow.
Thanks to everyone who visited our stand, tested our games, and participated in our lucky draw. Your support and enthusiasm mean the world to us. ICE Barcelona 2025 was a great event for Onlyplay, and we can’t wait to share more exciting games and experiences with you in the future. We are grateful to our partners for their trust and support. Together, we are transforming the gaming industry, one tap at a time!
